Contrary to what is taught in mainstream economics, economic outcomes are determined by human behavior, not mathematical calculations. Surprised?
The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business by Rita Gunther McGrath is the most relevant business book of the decade.
Whether you’re a social psychology buff, a marketer, a salesperson, or just want to understand why and how you are persuaded to say “yes”, Robert B. Cialdini’s Influence – Science and Practice is a must read.
The Secret Language of Leadership: How Leaders Inspire Action through Narrative by Steve Denning was one of the top four 2007 best business books listed in the Financial Times.
Kiss any thread of trust in main stream media you may still have good-bye. In Trust Me, I’m Lying: Confessions of a Media Manipulator media strategist Ryan Holiday details how everything you see, hear, and read in the media is manipulated by someone at some level with an agenda. It details the how money and […]
According to Jonah Berger, author of Contagious: Why Things Catch On six principles help make things go viral: social currency, meaning making people feel like they are cool insiders triggers that link products and ideas to factors prevalent in the environment emotional resonance, meaning making people want to share the emotional experience with others observability, […]
Over the holidays I read one of the most thought provoking books I have read in years: A Mind of Its Own: How Your Brain Distorts and Deceives by social psychologist Cordelia Fine. In this very readable book, Cordelia Fine cites social psychology research study after social psychology research study to provide insights into the […]