Trust Me, I’m Lying

Kiss any thread of trust in main stream media you may still have good-bye. In Trust Me, I’m Lying: Confessions of a Media Manipulator media strategist Ryan Holiday details how everything you see, hear, and read in the media is manipulated by someone at some level with an agenda. It details the how money and […]

Contagious: Why Things Catch On

Contagious: Why Things Catch On

According to Jonah Berger, author of Contagious: Why Things Catch On six principles help make things go viral: social currency, meaning making people feel like they are cool insiders triggers that link products and ideas to factors prevalent in the environment emotional resonance, meaning making people want to share the emotional experience with others observability, […]